Contrastive rhetoric analysis of entertainment headlines in Philippine & American newspapers
DOI:
https://doi.org/10.53696/27753719.52301Keywords:
intercultural rhetoric, presupposition, presupposition triggers, entertainment headlines, pragmaticsAbstract
This study presents a contrastive rhetoric analysis of entertainment headlines from major Philippine and American newspapers, focusing on the linguistic structures and cultural implications of verbal and nonverbal clauses. Using a qualitative-descriptive-analytic approach, the research examines headlines from the Manila Bulletin, Philippine Daily Inquirer, and The Philippine Star, alongside those from The New York Times, The New York Post, and The Washington Times. The analysis identifies key differences in how Filipino and American media use finite and nonfinite verbal clauses, as well as pre-modified, post-modified, and non-modified nonverbal clauses, to frame events and public figures. Additionally, the study explores presupposition triggers in the headlines, revealing how cultural values shape media discourse in both countries. Filipino headlines often emphasize social harmony, personal narratives, and community engagement, reflecting the collective nature of Filipino society. In contrast, American headlines focus on legal processes, individual accountability, and social justice, mirroring the country's emphasis on individualism and public discourse on issues of race and power dynamics. The findings highlight the significant role of media in reflecting and shaping cultural values, offering insights for scholars, educators, and media practitioners. The study concludes with recommendations for future research, language education, and news writing, emphasizing the need for cultural competence in media to ensure accurate and respectful representation of events and individuals across diverse cultural contexts.
Downloads
References
Abbott, B. (2010). Reference. Oxford University Press.
Bednarek, M., & Caple, H. (2017). The discourse of news values. Oxford University Press.
Berkowitz, D. (2000). Social meanings of news: A text-reader. Sage.
Besnier, N. (2009). Gossip and the everyday production of politics. University of Hawai'i Press.
Best, J. W., & Kahn, J. V. (2010). Research in education (10th ed.). Pearson Education.
Bird, S. E. (2010). The Anthropology of News and Journalism: Global Perspectives. Indiana University Press.
Couldry, N., & Hepp, A. (2016). The Mediated Construction of Reality. Polity.
Dancygier, B. (1998). Conditionals and Prediction: Time, Knowledge and Causation in Conditional Constructions. Cambridge University Press.
Dryer, M. S. (1996). Focus, pragmatic presupposition, and activated propositions. Journal of Pragmatics, 26(4), 475–523. https://doi.org/10.1016/0378-2166(95)00059-3
Duffett, M. (2013). Understanding Fandom: An Introduction to the Study of Media Fan Culture. Bloomsbury Publishing.
Foster, E. (2004). Research on Gossip: Taxonomy, Methods, and Future Directions. Review of General Psychology, 8(2), 78–99.
Gillespie, M. (2005). Media Audiences. Open University Press.
Givón, T. (1984). Syntax: A Functional-Typological Introduction. John Benjamins.
Greenbaum, S. (1996). The Oxford English Grammar. Oxford University Press.
Haimed, S. (2024). A critical analysis of the representation of America’s withdrawal and the Taliban’s takeover in world powers’ newspaper headlines. Cogent Social Sciences, 10(1).
Halliday, M. A. K. (2014). Halliday's Introduction to Functional Grammar (4th ed.). Routledge.
He, Z. R. (2003). Notes on Pragmatics. Nanjing Normal University Press.
Hermes, J. (2019). Public spheres, popular culture, and journalism: Rethinking the roles of gossip and scandals. Springer.
Huang, Y. (2011). 14. Types of inference: entailment, presupposition, and implicature. Foundations of Pragmatics, 397–422. https://doi.org/10.1515/9783110214260.397
Jarrett, C. (2015, February 13). Your Brain On Celebrity Gossip. Wired. Retrieved July 21, 2022, from https://www.wired.com/2015/02/brain-celebrity-gossip/
Jenkins, H. (2006). Fans, Bloggers, and Gamers: Media Consumers in a Digital Age. NYU Press.
Karttunen, L. (1971). Implicative Verbs. Language, 47(2), 340. https://doi.org/10.2307/412084
Karttunen, L. (1973). Presuppositions of Compound Sentences. Linguistic Inquiry, 4(2), 169-193.
Kiparsky, P., & Kiparsky, C. (1971). Fact. In D. Steinberg & L. Jakobovits (Eds.), Semantics: An Interdisciplinary Reader (pp. 345-369). Cambridge University Press.
Langacker, R. W. (2008). Cognitive Grammar: A Basic Introduction. Oxford University Press.
Levinson, S. C. (1983). Pragmatics. Cambridge University Press.
Levinson, S. C. (2001). Pragmatics. Cambridge University Press.
Liang, R., & Liu, Y. (2016). An Analysis of Presupposition Triggers in Hilary Clinton’s First Campaign Speech. International Journal of English Linguistics, 6(5), 68. https://doi.org/10.5539/ijel.v6n5p68
Meyers, E. (2013). Gossip Talk and Online Community: Celebrity Gossip Blogs and Their Audiences. Springer.
Moncada, F. M., Martinez-Villegas, M. M., & Perez, J. S. (2024). Framing analysis of the print media coverage of the 2020 Taal volcano eruption. International Journal of Disaster Risk Reduction, 100, 104162. https://doi.org/10.1016/j.ijdrr.2023.104162
Negus, K. (1997). Popular Music in Theory: An Introduction. Wesleyan University Press.
Pertierra, R. (2020). The digital age and its transformations. Social Transformations: Journal of the Global South, 8(1), Article 3. https://doi.org/10.13185/2799-015X.1139
Quirk, R., Greenbaum, S., Leech, G., & Svartvik, J. (1985). A Comprehensive Grammar of the English Language. Longman.
Richardson, J. E. (2007). Analysing Newspapers: An Approach from Critical Discourse Analysis. Palgrave Macmillan.
Storey, J. (2018). Cultural Theory and Popular Culture: An Introduction. Routledge.
Tan, A. (2016). The Evolution of Tsismis in the Philippines. Philippine Daily Inquirer.
Tan, M. L. (2016, February 26). ‘Tsismis.’ Philippine Daily Inquirer. Retrieved July 21, 2022, from https://opinion.inquirer.net/93207/tsismis
Turner, G. (2014). Understanding Celebrity. Sage.
Wlassoff, V. (2017, May 29). The Neuroanatomy of Gossips. Brain Blogger. Retrieved July 21, 2022, from http://www.brainblogger.com/2017/05/29/the-neuroanatomy-of-gossips/#:%7E:text=Two%20separate%20areas%20of%20the,the%20superior%20medial%20prefrontal%20cortex.
Wlassoff, V. (2017). The Neuroscience of Gossip. Psychology Today.
Downloads
Published
How to Cite
License
Copyright (c) 2025 Leeroi Christian Q. Rubio
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The authors certify that:
- if the manuscript is co-authored, they are authorized by their co-authors to enter into these arrangements.
- the work described has not been formally published before in a registered ISSN or ISBN media, except in the form of an abstract or as part of a published lecture, review, or thesis.
- it is not under consideration for publication elsewhere,
- its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- they secure the right to reproduce any material that has already been published or copyrighted elsewhere (it does not infringe on the rights of others).
- they agree to license and copyright agreement.
All articles published are licensed under Creative Commons Attribution-NonCommercial 4.0 International License.
- Authors retain copyright and other proprietary rights related to the article.
- Authors retain the right and are permitted to use the substance of the article in their own future works, including lectures and books.
- Authors grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution-NonCommercial License (CC BY-NC 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post or self-archive their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
